When selling a property in Vancouver you want to expose it to as many people as possible. There is never a sure way of knowing where the buyer will come from and how they found your property.
Advertising real estate in the newspaper was a must in 1990’s and early 2000’s. It was the best and one the only ways to expose your Vancouver property to the market.
With internet increasing in popularity and consumers becoming more tech savvy it is no surprise that in 2013 more than 75% of buyers start their search for property online. What does that tell us? It doesn’t necessary mean that buyers are finding their properties online but they start the search online. Finding open houses and likely starting to work with a real estate agent who is going to find them properties and set up some showings.
So is newspaper advertising for Vancouver properties still effective? The answer is yes and no. It is effective for certain properties and areas. Those are the properties and neighbourhoods that would generally appeal to older population who still read newspapers. Newspaper adverting is also effective for specific ethnical groups. New immigrants to Canada will read newspaper in their first language. With that being said advertising properties that don’t have an appeal to a specific age or ethnical group will likely not be effective.
Everyone has a different opinion on the subject. Please, comment below, is newspaper advertising for properties in Vancouver dead?